{"id":411975,"date":"2018-05-22T00:00:00","date_gmt":"2018-05-22T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/la-publicidad-programatica-a-debate-en-el-primer-schibsted-zoom"},"modified":"2018-05-22T00:00:00","modified_gmt":"2018-05-22T00:00:00","slug":"la-publicidad-programatica-a-debate-en-el-primer-schibsted-zoom","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/la-publicidad-programatica-a-debate-en-el-primer-schibsted-zoom\/","title":{"rendered":"La publicidad program\u00e1tica a debate en el primer Schibsted Zoom"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Schibsted Spain ha celebrado le primer Schibsted Zoom en la oficina de Madrid,\u00a0un encuentro entre profesionales expertos del sector del marketing digital en el que profundizamos en temas relacionados con el sector de la publicidad <em>online<\/em>.<\/p>\n<p>En este encuentro se han reunido diferentes clientes de Schibsted Spain para debatir sobre publicidad program\u00e1tica en una mesa redonda que ha sido moderada por <a href=\"https:\/\/adevinta.es\/stories\/articles\/actualidad\/yago-sosa-eficacia-respeto-al-usuario-claves-la-publicidad-actual\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yago Sosa,<\/a>\u00a0Director Comercial de Strategic Accounts en Advertising de Schibsted Spain,\u00a0y en el que han participado empresas como Viajes El Corte Ingl\u00e9s, Nugg Ad (Grupo Zalando), Santander Consumer, Makro y nuestro partner AppNexus.<\/p>\n<p>Bajo el marco de este primer Schibsted Zoom, expertos anunciantes del sector de la publicidad y el marketing han debatido sobre <a href=\"https:\/\/adevinta.com\/actualidad\/publicidad-programatica-actores-intervienen\/\" target=\"_blank\" rel=\"noopener noreferrer\">program\u00e1tica<\/a>. A lo largo de la ma\u00f1ana, los participantes han abordado cu\u00e1l es el papel que juega la program\u00e1tica en la consecuci\u00f3n de los objetivos de marketing o c\u00f3mo ha ido evolucionando la estrategia.<\/p>\n<p>Tambi\u00e9n se han abordado cuestiones como la medici\u00f3n en el entorno <em>Mobile<\/em> y qu\u00e9 ventajas\u00a0puede aportar este soporte, la aplicaci\u00f3n de la GDPR y c\u00f3mo afecta a esta modalidad de publicidad, el uso de la data para estrategias de\u00a0<em>prospecting.<\/em><\/p>\n<p>Esta sesi\u00f3n ha servido para dar el pistoletazo de salida a los Schibsted Zoom, un encuentro que a partir de ahora crear\u00e1 di\u00e1logo y permitir\u00e1 compartir experiencias entre los expertos del sector.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>Convi\u00e9rtete en experto en publicidad program\u00e1tica<\/h2>\n<p>Si quieres aprender con los mejores expertos en publicidad program\u00e1tica, entra en la <a href=\"https:\/\/adevinta.programmaticuniversity.es\/login\/index.php\" target=\"_blank\" rel=\"noopener noreferrer\">Programmatic University<\/a> de Adevinta Spain. En esta plataforma formativa online encontrar\u00e1s cursos de publicidad program\u00e1tica gratuitos para que aprendas todo lo que necesitas sobre esta nueva t\u00e9cnica de compraventa de publicidad digital. Convi\u00e9rtete en experto en program\u00e1tica con Schibsted Spain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Schibsted Spain ha celebrado le primer Schibsted Zoom en la oficina de Madrid,\u00a0un encuentro entre profesionales expertos del sector del marketing digital en el que profundizamos en temas relacionados con el sector de la publicidad online. En este encuentro se han reunido diferentes clientes de Schibsted Spain para debatir sobre publicidad program\u00e1tica en una [&hellip;]<\/p>\n","protected":false},"featured_media":211976,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-411975","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La publicidad program\u00e1tica a debate en el primer Schibsted Zoom - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/la-publicidad-programatica-a-debate-en-el-primer-schibsted-zoom\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicidad program\u00e1tica a debate en el primer Schibsted Zoom\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Schibsted Spain ha celebrado le primer Schibsted Zoom en la oficina de Madrid,\u00a0un encuentro entre profesionales expertos del sector del marketing digital en el que profundizamos en temas relacionados con el sector de la publicidad online. 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