{"id":411959,"date":"2018-02-21T00:00:00","date_gmt":"2018-02-21T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/entrevista-nigel-gilbert"},"modified":"2024-06-19T15:10:43","modified_gmt":"2024-06-19T13:10:43","slug":"entrevista-nigel-gilbert","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/entrevista-nigel-gilbert\/","title":{"rendered":"Nigel Gilbert: \u201cUna buena gesti\u00f3n de la data es la clave para la adopci\u00f3n de la publicidad program\u00e1tica en Espa\u00f1a\u201d"},"content":{"rendered":"<ul>\n<li>\n<h4>Entrevistamos a Nigel Gilbert, VP de Strategic Development de AppNexus para EMEA<\/h4>\n<\/li>\n<\/ul>\n<p>Nigel Gilbert es un pionero de medios digitales. Como VP de Strategic Development de <a href=\"http:\/\/www.schibsted.com\/en\/Press-Room\/News-archive\/2015\/Schibsted-Media-Group-and-AppNexus-announce-global-partnership\/\">AppNexus<\/a> para EMEA, Nigel es el encargado de liderar el desarrollo de la publicidad program\u00e1tica en Europa para la mayor empresa independiente de tecnolog\u00eda publicitaria del mundo.<\/p>\n<p>Antes de trabajar con AppNexus, Nigel fund\u00f3 Unamis, la mayor red de editores digitales del Reino Unido. Como Director Comercial de la compa\u00f1\u00eda, se encarg\u00f3 de gestionar y establecer relaciones comerciales con empresas como Channel5, BBC o la Bolsa de Valores de Londres. Su siguiente etapa profesional lo llev\u00f3 a Orange, donde lider\u00f3 durante un a\u00f1o su Ad Market para Francia y Reino Unido.<\/p>\n<p>El pasado 1 de febrero estuvo en Schibsted Next para hablarnos de los pr\u00f3ximos retos y tendencias dentro de la industria publicitaria. En concreto, de las pr\u00f3ximas innovaciones en publicidad program\u00e1tica y gesti\u00f3n de la data, as\u00ed como, lo pr\u00f3ximos cambios en la legislaci\u00f3n europea. Compartimos la entrevista que nos concedi\u00f3 antes de empezar el evento.<\/p>\n<iframe loading=\"lazy\" title=\"Entrevista a Nigel Gilbert\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dtLNCXtbBdM?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Entrevistamos a Nigel Gilbert, VP de Strategic Development de AppNexus para EMEA Nigel Gilbert es un pionero de medios digitales. Como VP de Strategic Development de AppNexus para EMEA, Nigel es el encargado de liderar el desarrollo de la publicidad program\u00e1tica en Europa para la mayor empresa independiente de tecnolog\u00eda publicitaria del mundo. Antes de [&hellip;]<\/p>\n","protected":false},"featured_media":110082,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-411959","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nigel Gilbert: \u201cUna buena gesti\u00f3n de la data es la clave para la adopci\u00f3n de la publicidad program\u00e1tica en Espa\u00f1a\u201d - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/entrevista-nigel-gilbert\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nigel Gilbert: \u201cUna buena gesti\u00f3n de la data es la clave para la adopci\u00f3n de la publicidad program\u00e1tica en Espa\u00f1a\u201d\" \/>\n<meta property=\"og:description\" content=\"Entrevistamos a Nigel Gilbert, VP de Strategic Development de AppNexus para EMEA Nigel Gilbert es un pionero de medios digitales. Como VP de Strategic Development de AppNexus para EMEA, Nigel es el encargado de liderar el desarrollo de la publicidad program\u00e1tica en Europa para la mayor empresa independiente de tecnolog\u00eda publicitaria del mundo. 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