{"id":411956,"date":"2018-02-13T00:00:00","date_gmt":"2018-02-13T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/video-in-read"},"modified":"2018-02-13T00:00:00","modified_gmt":"2018-02-13T00:00:00","slug":"video-in-read","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/video-in-read\/","title":{"rendered":"\u2018Si no se ve, no cuenta\u2019 \u00bfConoces el Video InRead?"},"content":{"rendered":"<p><strong>Video InRead es un formato publicitario m\u00e1s transparente que asegura la visibilidad de los anuncios<\/strong><\/p>\n<p>El v\u00eddeo es una de las tendencias al alza en el mundo de la publicidad digital. En sinton\u00eda, Schibsted Spain ofrece a sus clientes la tecnolog\u00eda Video InRead. Esta soluci\u00f3n publicitaria multiplataforma garantiza el 100% de visibilidad de los anuncios.<\/p>\n<p>\u00bfC\u00f3mo funciona? Un anuncio con este formato publicitario solo se reproduce durante la vista activa de navegaci\u00f3n de los usuarios, es decir, cuando es visible. En cambio, cuando su visibilidad es inferior al 50%, queda en pausa. Gracias a este funcionamiento, Video InRead permite trabajar con mayor transparencia Los anunciantes solo pagan por aquellos anuncios que han sido vistos. Porque, \u2018si no se ve, no cuenta\u2019. Adem\u00e1s, una vez reproducido, el anuncio no desaparece, queda fusionado con la p\u00e1gina.<\/p>\n<p>Para conocer m\u00e1s a fondo esta soluci\u00f3n publicitaria, el equipo de Advertising de Schibsted Spain ha desarrollado una experiencia interactiva online. Puedes vivirla o recibir m\u00e1s informaci\u00f3n pinchando aqu\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZHFjJ3LvZ5Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video InRead es un formato publicitario m\u00e1s transparente que asegura la visibilidad de los anuncios El v\u00eddeo es una de las tendencias al alza en el mundo de la publicidad digital. En sinton\u00eda, Schibsted Spain ofrece a sus clientes la tecnolog\u00eda Video InRead. Esta soluci\u00f3n publicitaria multiplataforma garantiza el 100% de visibilidad de los anuncios. [&hellip;]<\/p>\n","protected":false},"featured_media":110068,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-411956","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u2018Si no se ve, no cuenta\u2019 \u00bfConoces el Video InRead? - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/video-in-read\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Si no se ve, no cuenta\u2019 \u00bfConoces el Video InRead?\" \/>\n<meta property=\"og:description\" content=\"Video InRead es un formato publicitario m\u00e1s transparente que asegura la visibilidad de los anuncios El v\u00eddeo es una de las tendencias al alza en el mundo de la publicidad digital. 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