{"id":411952,"date":"2018-01-09T00:00:00","date_gmt":"2018-01-09T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/publicamos-estudios-de-marketing"},"modified":"2018-01-09T00:00:00","modified_gmt":"2018-01-09T00:00:00","slug":"publicamos-estudios-de-marketing","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/publicamos-estudios-de-marketing\/","title":{"rendered":"Publicamos nuestros estudios de marketing"},"content":{"rendered":"<h5><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3558\" src=\"\/wp-content\/uploads\/2018\/01\/Imagen22.tif\" alt=\"\" width=\"1\" height=\"1\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3558\" src=\"\/wp-content\/uploads\/2018\/01\/Imagen22.tif\" alt=\"\" width=\"1\" height=\"1\" \/><\/h5>\n<p>&nbsp;<\/p>\n<h5><strong>A partir de hoy ya es posible consultar online el trabajo de nuestro equipo de Marketing Research.<\/strong><\/h5>\n<p>La web de Adevinta Spain crece con nuevas secciones. Los estudios elaborados por nuestro equipo de Marketing Research ya est\u00e1n <a href=\"https:\/\/adevinta.com\/es\/publicidad\/estudios\/\">disponibles online<\/a>.<\/p>\n<h4><strong>Estudio sobre los procesos de compra<\/strong><\/h4>\n<p>Estrenamos este nuevo apartado con la publicaci\u00f3n del primer estudio realizado para <a href=\"https:\/\/www.coches.net\/\">coches.net<\/a> sobre el proceso de compraventa de un coche. A partir de 2.000 encuestas online a compradores recientes y potenciales, el documento subraya los principales factores que influyen en la transacci\u00f3n.<\/p>\n<p>La segunda oleada del trabajo estar\u00e1 disponible online en febrero. Se trata de una nueva edici\u00f3n que se focaliza en la venta en concesionario y las experiencias de los clientes.<\/p>\n<p>Tambi\u00e9n hemos publicado nuestro an\u00e1lisis sobre el proceso de contrataci\u00f3n de servicios de telecomunicaciones, que examina el customer journey del usuario. Elaborado en mayo de 2017, el documento analiza el proceso de decisi\u00f3n a partir de la fase de informaci\u00f3n y la de contrataci\u00f3n. Dos etapas que destacan por mostrar tendencias diferenciadas relacionadas con los canales y su nivel de satisfacci\u00f3n.<\/p>\n<h4><strong>M\u00e1s y mejor<\/strong><\/h4>\n<p>La nueva secci\u00f3n nace con voluntad de servicio y se ir\u00e1 ampliando durante los pr\u00f3ximos meses. Entre las pr\u00f3ximas publicaciones encontramos la ya mencionada segunda ola sobre el proceso de compraventa de un coche y nuestro primer trabajo centrado en motos, para motos.net. Todos estos trabajos constituyen un importante esfuerzo de gesti\u00f3n y procesamiento de datos, obtenidos gracias a los m\u00e1s de 17 millones de usuarios que cada mes visitan nuestros portales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A partir de hoy ya es posible consultar online el trabajo de nuestro equipo de Marketing Research. La web de Adevinta Spain crece con nuevas secciones. Los estudios elaborados por nuestro equipo de Marketing Research ya est\u00e1n disponibles online. Estudio sobre los procesos de compra Estrenamos este nuevo apartado con la publicaci\u00f3n del primer [&hellip;]<\/p>\n","protected":false},"featured_media":207818,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-411952","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Publicamos nuestros estudios de marketing - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/publicamos-estudios-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicamos nuestros estudios de marketing\" \/>\n<meta property=\"og:description\" content=\"&nbsp; A partir de hoy ya es posible consultar online el trabajo de nuestro equipo de Marketing Research. 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