{"id":411950,"date":"2017-10-06T00:00:00","date_gmt":"2017-10-06T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/schibsted-spain-celebra-la-programmatic-fest"},"modified":"2017-10-06T00:00:00","modified_gmt":"2017-10-06T00:00:00","slug":"schibsted-spain-celebra-la-programmatic-fest","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/schibsted-spain-celebra-la-programmatic-fest\/","title":{"rendered":"Schibsted Spain celebra la Programmatic Fest"},"content":{"rendered":"<p>La publicidad es un sector en constante cambio y la program\u00e1tica va ganando cada vez m\u00e1s protagonismo. Schibsted Spain y sus clientes apuestan fuertemente por esta compra de publicidad on line que permite ofrecer a los usuarios productos basados en sus intereses, gustos y necesidades. La compa\u00f1\u00eda, de este modo, se postula como referente en la materia, especialmente despu\u00e9s del lanzamiento de la <span style=\"color: #000080\"><a href=\"https:\/\/www.schibsted.es\/programmatic-university\/\"><strong>Programmatic University<\/strong><\/a>.<\/span><\/p>\n<p>Como una de las compa\u00f1\u00edas l\u00edderes del sector de la publicidad en Espa\u00f1a, Schibsted Spain celebr\u00f3 ayer una fiesta tem\u00e1tica sobre <strong>program\u00e1tica<\/strong>, un encuentro con profesionales de la publicidad: expertos y traders de agencias de medios.<\/p>\n<p>Durante todo el evento, la publicidad program\u00e1tica fue la protagonista. La guinda al pastel la puso <strong>Leo Harlem, el reconocido monologuista,<\/strong> que aport\u00f3 el toque de humor a la celebraci\u00f3n con su divertida visi\u00f3n sobre el tema.<\/p>\n<p>La program\u00e1tica, sin duda, tiene cada vez m\u00e1s peso en los presupuestos digitales de los grandes anunciantes. Schibsted Spain ha comprobado que los anunciantes y las agencias que han optado por la compra program\u00e1tica han incrementado sustancialmente su inversi\u00f3n. Esto se debe a que mediante la program\u00e1tica y el uso de la data es posible llegar al p\u00fablico deseado y obtener una mayor rentabilidad y eficiencia en las campa\u00f1as.<\/p>\n<p><strong>Schibsted Spain apuesta decididamente por la program\u00e1tica: es un medio, no un fin<\/strong>. Para ello, la compa\u00f1\u00eda est\u00e1 adoptando las \u00faltimas tecnolog\u00edas del mercado y se est\u00e1 convirtiendo en un referente del sector, no s\u00f3lo por el uso de la tecnolog\u00eda m\u00e1s eficiente, sino por la enorme y valiosa cantidad de datos que puede usar para optimizar, as\u00ed como por el equipo humano experto que se ha incrementado en los \u00faltimos a\u00f1os en la compa\u00f1\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicidad es un sector en constante cambio y la program\u00e1tica va ganando cada vez m\u00e1s protagonismo. Schibsted Spain y sus clientes apuestan fuertemente por esta compra de publicidad on line que permite ofrecer a los usuarios productos basados en sus intereses, gustos y necesidades. La compa\u00f1\u00eda, de este modo, se postula como referente en [&hellip;]<\/p>\n","protected":false},"featured_media":110054,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-411950","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Schibsted Spain celebra la Programmatic Fest - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/schibsted-spain-celebra-la-programmatic-fest\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schibsted Spain celebra la Programmatic Fest\" \/>\n<meta property=\"og:description\" content=\"La publicidad es un sector en constante cambio y la program\u00e1tica va ganando cada vez m\u00e1s protagonismo. 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