{"id":411946,"date":"2017-09-15T00:00:00","date_gmt":"2017-09-15T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/schibsted-spain-presenta-la-programmatic-university"},"modified":"2017-09-15T00:00:00","modified_gmt":"2017-09-15T00:00:00","slug":"schibsted-spain-presenta-la-programmatic-university","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/schibsted-spain-presenta-la-programmatic-university\/","title":{"rendered":"Schibsted Spain presenta la Programmatic University"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>Schibsted Spain ha presentado mediante un Concurso de Program\u00e1tica su nueva plataforma educativa dirigida a sus clientes, la<a href=\"https:\/\/bit.ly\/33MUIi4\" target=\"_blank\" rel=\"noopener noreferrer\"> Programmatic University.<\/a><\/strong><\/p>\n<p>El concurso, realizado en las oficinas de Madrid, ha reunido a los trading desk m\u00e1s importantes de Espa\u00f1a (Bmind, Amnet Group, Accuen, AOD, T2O Media y Ogilvy) y ha servido para explicarles en primicia este nuevo proyecto.<\/p>\n<p><strong>Una plataforma de formaci\u00f3n online<\/strong><\/p>\n<p>Programmatic University es una plataforma en la que expertos en la materia imparten de manera sencilla y entretenida, mediante v\u00eddeos y material did\u00e1ctico, esta formaci\u00f3n. Schibsted Spain ha ideado este curso con la intenci\u00f3n de ofrecer formaci\u00f3n continua, con diferentes niveles de conocimiento sobre la materia para que sus clientes se beneficien y puedan aprovechar sus espacios publicitarios de manera m\u00e1s eficiente.<\/p>\n<p>\u201cDesde Schibsted hemos detectado la necesidad de recibir m\u00e1s formaci\u00f3n sobre program\u00e1tica, una modalidad de compra de publicidad on line que est\u00e1 consolid\u00e1ndose cada vez m\u00e1s en nuestro pa\u00eds, explica el Director Comercial de Advertising, Yago Sosa. \u201cEl objetivo de la Programmatic University es que los clientes de Schibsted Spain, ya sean anunciantes o agencias, conozcan de primera mano, <strong>todas las posibilidades del entorno de la program\u00e1tica de una manera sencilla y cercana<\/strong>, entiendan todos los procesos que intervienen en la compra program\u00e1tica de la publicidad y que tengan las herramientas suficientes para poder crear campa\u00f1as m\u00e1s eficientes\u201d, a\u00f1ade.<\/p>\n<p><strong>La publicidad, en constante cambio<\/strong><\/p>\n<p>La publicidad es un sector que se encuentra en constante cambio y la program\u00e1tica est\u00e1 cobrando cada vez m\u00e1s protagonismo. A trav\u00e9s de la publicidad program\u00e1tica, Schibsted Spain hace uso del conocimiento que tiene de sus usuarios de forma inteligente, lo que permite reunir los atributos y caracter\u00edsticas de los usuarios para poder impactarles seg\u00fan sus intereses, gustos y necesidades.<\/p>\n<p>\u201cEl usuario est\u00e1 cada vez m\u00e1s conectado. Gracias a los datos se puede identificar en qu\u00e9 momento se le debe impactar y con qu\u00e9 producto o mensaje para que se convierta en potencial cliente. <strong>El smart data nos permite inferir comportamientos futuros de usuarios que todav\u00eda no son clientes<\/strong>\u201d, a\u00f1ade Yago Sosa.<\/p>\n<p>La plataforma de la Programmatic University est\u00e1 disponible en la<a href=\"https:\/\/adevinta.programmaticuniversity.es\/login\/index.php\" target=\"_blank\" rel=\"noopener noreferrer\"> web<\/a>\u00a0y es de acceso restringido a los clientes de Schibsted Spain. Est\u00e1 formada por v\u00eddeos y otras herramientas de soporte que abarcan desde temas m\u00e1s introductorios a aspectos de un nivel m\u00e1s avanzado.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Schibsted Spain ha presentado mediante un Concurso de Program\u00e1tica su nueva plataforma educativa dirigida a sus clientes, la Programmatic University. El concurso, realizado en las oficinas de Madrid, ha reunido a los trading desk m\u00e1s importantes de Espa\u00f1a (Bmind, Amnet Group, Accuen, AOD, T2O Media y Ogilvy) y ha servido para explicarles en primicia [&hellip;]<\/p>\n","protected":false},"featured_media":211947,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-411946","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Schibsted Spain presenta la Programmatic University - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/schibsted-spain-presenta-la-programmatic-university\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schibsted Spain presenta la Programmatic University\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Schibsted Spain ha presentado mediante un Concurso de Program\u00e1tica su nueva plataforma educativa dirigida a sus clientes, la Programmatic University. 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