{"id":411543,"date":"2020-04-08T00:00:00","date_gmt":"2020-04-08T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/estudio-marketplace-hipotecas-adevinta"},"modified":"2020-04-08T00:00:00","modified_gmt":"2020-04-08T00:00:00","slug":"estudio-marketplace-hipotecas-adevinta","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/estudio-marketplace-hipotecas-adevinta\/","title":{"rendered":"Estudio sobre la eficacia y la percepci\u00f3n del marketplace de hipotecas de Adevinta"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Este estudio tiene el objetivo de analizar la eficacia y posicionamiento de los\u00a0<em>marketplaces\u00a0<\/em>de Adevinta en la venta de hipotecas. A lo largo del estudio, que puede descargarse <a href=\"\/broken-upload--sorry\/wp-content\/uploads\/2020\/04\/08104722\/Analisis_MARKETPLACES_Hipotecas.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a>, se aborda la eficacia, el posicionamiento, el uso, las motivaciones de uso, las preferencias, la utilidad y el grado de recomendaci\u00f3n de estos\u00a0<em>marketplaces<\/em>.<\/p>\n<p>Algunos de los principales datos que se desprenden del<a href=\"\/broken-upload--sorry\/wp-content\/uploads\/2020\/04\/08104722\/Analisis_MARKETPLACES_Hipotecas.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"> estudio<\/a> son:<\/p>\n<ul>\n<li>El 48,1 % utiliza comparadores de hipotecas.<\/li>\n<li>El 72 % lo hace con el objetivo de conocer el % de inter\u00e9s y el 57 % las comisiones de apertura.<\/li>\n<li>El 66,23 % valora positivamente la claridad de informaci\u00f3n en las ofertas.<\/li>\n<li>El 60,2 % recomendar\u00eda el uso del\u00a0<em>marketplace<\/em>.<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1761401 size-full\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/Infografia_MarketPlace_Hipotecas-1.jpg\" alt=\"\" width=\"2500\" height=\"4088\" \/>\n<p style=\"text-align: center\">Puedes descargar la infograf\u00eda del estudio\u00a0<strong><a href=\"\/app\/uploads\/sites\/2\/2022\/01\/Infografia_MarketPlace_Hipotecas-1.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a>.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/adevinta.com\/es\/publicidad\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Este estudio tiene el objetivo de analizar la eficacia y posicionamiento de los\u00a0marketplaces\u00a0de Adevinta en la venta de hipotecas. A lo largo del estudio, que puede descargarse aqu\u00ed, se aborda la eficacia, el posicionamiento, el uso, las motivaciones de uso, las preferencias, la utilidad y el grado de recomendaci\u00f3n de estos\u00a0marketplaces. Algunos de los [&hellip;]<\/p>\n","protected":false},"featured_media":211477,"template":"","categories":[],"classification":[143],"culture":[],"class_list":["post-411543","story","type-story","status-publish","has-post-thumbnail","hentry","classification-informes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estudio sobre la eficacia y la percepci\u00f3n del marketplace de hipotecas de Adevinta - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/estudio-marketplace-hipotecas-adevinta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio sobre la eficacia y la percepci\u00f3n del marketplace de hipotecas de Adevinta\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Este estudio tiene el objetivo de analizar la eficacia y posicionamiento de los\u00a0marketplaces\u00a0de Adevinta en la venta de hipotecas. A lo largo del estudio, que puede descargarse aqu\u00ed, se aborda la eficacia, el posicionamiento, el uso, las motivaciones de uso, las preferencias, la utilidad y el grado de recomendaci\u00f3n de estos\u00a0marketplaces. 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