{"id":411542,"date":"2020-04-08T00:00:00","date_gmt":"2020-04-08T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/estudio-marketplace-de-seguros-de-adevinta"},"modified":"2020-04-08T00:00:00","modified_gmt":"2020-04-08T00:00:00","slug":"estudio-marketplace-de-seguros-de-adevinta","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/estudio-marketplace-de-seguros-de-adevinta\/","title":{"rendered":"Estudio sobre la eficacia y la percepci\u00f3n del marketplace de seguros de Adevinta"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>En este estudio, que puede descargarse <a href=\"\/broken-upload--sorry\/wp-content\/uploads\/2020\/04\/08100152\/Analisis_MARKETPLACES_Seguros_.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a>, se analiza la eficacia y poscionamiento de los\u00a0<a href=\"https:\/\/adevinta.com\/es\/spain\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>marketplaces\u00a0<\/em>de Adevinta Spain<\/a>. Se abordan aspectos como la intenci\u00f3n de compra, el uso, las motivaciones, las preferencias, la utilidad y el grado de recomendaci\u00f3n.<\/p>\n<p>Algunos de los\u00a0<em>insights\u00a0<\/em>que pueden extraerse de <a href=\"\/broken-upload--sorry\/wp-content\/uploads\/2020\/04\/08100152\/Analisis_MARKETPLACES_Seguros_.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">este estudio<\/a> son:<\/p>\n<ul>\n<li>El uso de\u00a0<em>marketplaces\u00a0<\/em>es una ocasi\u00f3n para aprovechar la alta intenci\u00f3n de compra a medio plazo como oportunidad.<\/li>\n<li>Los mensajes adecuados a las motivaciones como el precio, los descuentos y las condiciones se asocian a la confianza, el contacto, la marca y la rapidez.<\/li>\n<li>La transparencia es otro elemento clave: la claridad y el detalle permite conseguir un alto grado de recomendaci\u00f3n.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1761209 size-full aligncenter\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/Infografia_MarketPlace_Seguros.jpg\" alt=\"\" width=\"2500\" height=\"4088\" \/>\n<p style=\"text-align: center\">Puedes descargar la infograf\u00eda del estudio <a href=\"\/app\/uploads\/sites\/2\/2022\/01\/Infografia_MarketPlace_Seguros.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/adevinta.com\/es\/publicidad\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; En este estudio, que puede descargarse aqu\u00ed, se analiza la eficacia y poscionamiento de los\u00a0marketplaces\u00a0de Adevinta Spain. Se abordan aspectos como la intenci\u00f3n de compra, el uso, las motivaciones, las preferencias, la utilidad y el grado de recomendaci\u00f3n. Algunos de los\u00a0insights\u00a0que pueden extraerse de este estudio son: El uso de\u00a0marketplaces\u00a0es una ocasi\u00f3n para aprovechar [&hellip;]<\/p>\n","protected":false},"featured_media":211473,"template":"","categories":[],"classification":[143],"culture":[],"class_list":["post-411542","story","type-story","status-publish","has-post-thumbnail","hentry","classification-informes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estudio sobre la eficacia y la percepci\u00f3n del marketplace de seguros de Adevinta - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/estudio-marketplace-de-seguros-de-adevinta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio sobre la eficacia y la percepci\u00f3n del marketplace de seguros de Adevinta\" \/>\n<meta property=\"og:description\" content=\"&nbsp; En este estudio, que puede descargarse aqu\u00ed, se analiza la eficacia y poscionamiento de los\u00a0marketplaces\u00a0de Adevinta Spain. Se abordan aspectos como la intenci\u00f3n de compra, el uso, las motivaciones, las preferencias, la utilidad y el grado de recomendaci\u00f3n. Algunos de los\u00a0insights\u00a0que pueden extraerse de este estudio son: El uso de\u00a0marketplaces\u00a0es una ocasi\u00f3n para aprovechar [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/estudio-marketplace-de-seguros-de-adevinta\/\" \/>\n<meta property=\"og:site_name\" content=\"Adevinta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/adevinta\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/01\/pexels-photo-298842-e1586333496309.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2251\" \/>\n\t<meta property=\"og:image:height\" content=\"1266\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/estudio-marketplace-de-seguros-de-adevinta\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/estudio-marketplace-de-seguros-de-adevinta\\\/\",\"name\":\"Estudio sobre la eficacia y la percepci\u00f3n del marketplace de seguros de Adevinta - Adevinta\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/estudio-marketplace-de-seguros-de-adevinta\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/estudio-marketplace-de-seguros-de-adevinta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/pexels-photo-298842-e1586333496309.jpeg\",\"datePublished\":\"2020-04-08T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/estudio-marketplace-de-seguros-de-adevinta\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/estudio-marketplace-de-seguros-de-adevinta\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/estudio-marketplace-de-seguros-de-adevinta\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/pexels-photo-298842-e1586333496309.jpeg\",\"contentUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/pexels-photo-298842-e1586333496309.jpeg\",\"width\":2251,\"height\":1266},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/estudio-marketplace-de-seguros-de-adevinta\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Historias\",\"item\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Estudio sobre la eficacia y la percepci\u00f3n del marketplace de seguros de Adevinta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\",\"name\":\"Adevinta\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adevinta.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#organization\",\"name\":\"Adevinta\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/adevinta_logo_blue.png\",\"contentUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/adevinta_logo_blue.png\",\"width\":7680,\"height\":4320,\"caption\":\"Adevinta\"},\"image\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/adevinta\\\/\",\"https:\\\/\\\/www.instagram.com\\\/adevintalife\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Estudio sobre la eficacia y la percepci\u00f3n del marketplace de seguros de Adevinta - Adevinta","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/estudio-marketplace-de-seguros-de-adevinta\/","og_locale":"es_ES","og_type":"article","og_title":"Estudio sobre la eficacia y la percepci\u00f3n del marketplace de seguros de Adevinta","og_description":"&nbsp; En este estudio, que puede descargarse aqu\u00ed, se analiza la eficacia y poscionamiento de los\u00a0marketplaces\u00a0de Adevinta Spain. Se abordan aspectos como la intenci\u00f3n de compra, el uso, las motivaciones, las preferencias, la utilidad y el grado de recomendaci\u00f3n. Algunos de los\u00a0insights\u00a0que pueden extraerse de este estudio son: El uso de\u00a0marketplaces\u00a0es una ocasi\u00f3n para aprovechar [&hellip;]","og_url":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/estudio-marketplace-de-seguros-de-adevinta\/","og_site_name":"Adevinta","article_publisher":"https:\/\/www.linkedin.com\/company\/adevinta\/","og_image":[{"width":2251,"height":1266,"url":"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/01\/pexels-photo-298842-e1586333496309.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/estudio-marketplace-de-seguros-de-adevinta\/","url":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/estudio-marketplace-de-seguros-de-adevinta\/","name":"Estudio sobre la eficacia y la percepci\u00f3n del marketplace de seguros de Adevinta - Adevinta","isPartOf":{"@id":"https:\/\/adevinta.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/estudio-marketplace-de-seguros-de-adevinta\/#primaryimage"},"image":{"@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/estudio-marketplace-de-seguros-de-adevinta\/#primaryimage"},"thumbnailUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/01\/pexels-photo-298842-e1586333496309.jpeg","datePublished":"2020-04-08T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/estudio-marketplace-de-seguros-de-adevinta\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adevinta.com\/es\/cuentos\/articulos\/estudio-marketplace-de-seguros-de-adevinta\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/estudio-marketplace-de-seguros-de-adevinta\/#primaryimage","url":"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/01\/pexels-photo-298842-e1586333496309.jpeg","contentUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/01\/pexels-photo-298842-e1586333496309.jpeg","width":2251,"height":1266},{"@type":"BreadcrumbList","@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/estudio-marketplace-de-seguros-de-adevinta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adevinta.com\/es\/"},{"@type":"ListItem","position":2,"name":"Historias","item":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/"},{"@type":"ListItem","position":3,"name":"Estudio sobre la eficacia y la percepci\u00f3n del marketplace de seguros de Adevinta"}]},{"@type":"WebSite","@id":"https:\/\/adevinta.com\/es\/#website","url":"https:\/\/adevinta.com\/es\/","name":"Adevinta","description":"","publisher":{"@id":"https:\/\/adevinta.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adevinta.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/adevinta.com\/es\/#organization","name":"Adevinta","url":"https:\/\/adevinta.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/adevinta.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/adevinta_logo_blue.png","contentUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/adevinta_logo_blue.png","width":7680,"height":4320,"caption":"Adevinta"},"image":{"@id":"https:\/\/adevinta.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/adevinta\/","https:\/\/www.instagram.com\/adevintalife\/"]}]}},"_links":{"self":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/story\/411542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/types\/story"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/media\/211473"}],"wp:attachment":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/media?parent=411542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/categories?post=411542"},{"taxonomy":"classification","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/classification?post=411542"},{"taxonomy":"culture","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/culture?post=411542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}