{"id":411538,"date":"2019-12-10T00:00:00","date_gmt":"2019-12-10T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/posicionamiento-marcas-premium-en-sector-automocion"},"modified":"2019-12-10T00:00:00","modified_gmt":"2019-12-10T00:00:00","slug":"posicionamiento-marcas-premium-en-sector-automocion","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/posicionamiento-marcas-premium-en-sector-automocion\/","title":{"rendered":"Posicionamiento de marcas premium en el sector de la automoci\u00f3n"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Este estudio tiene el objetivo de analizar el recuerdo de la\u00a0<strong>publicidad de veh\u00edculos de alta gama\u00a0<\/strong>y de analizar la imagen de marca, el posicionamiento, el recuerdo publicitario y los atributos. Adem\u00e1s, tambi\u00e9n se detiene en los aspectos que se valoran en la compra de un veh\u00edculo de alta gama y la consideraci\u00f3n de compra en el futuro seg\u00fan la marca de veh\u00edculo.<\/p>\n<p>Puedes descargarte el estudio pinchando <a href=\"https:\/\/static.adevinta.com\/wp-content\/uploads\/2019\/12\/Posicionamiento-Marcas-Premium-sector-Automocio%CC%81n_.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Este estudio tiene el objetivo de analizar el recuerdo de la\u00a0publicidad de veh\u00edculos de alta gama\u00a0y de analizar la imagen de marca, el posicionamiento, el recuerdo publicitario y los atributos. Adem\u00e1s, tambi\u00e9n se detiene en los aspectos que se valoran en la compra de un veh\u00edculo de alta gama y la consideraci\u00f3n de compra [&hellip;]<\/p>\n","protected":false},"featured_media":211463,"template":"","categories":[],"classification":[143],"culture":[],"class_list":["post-411538","story","type-story","status-publish","has-post-thumbnail","hentry","classification-informes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Posicionamiento de marcas premium en el sector de la automoci\u00f3n - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/posicionamiento-marcas-premium-en-sector-automocion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Posicionamiento de marcas premium en el sector de la automoci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Este estudio tiene el objetivo de analizar el recuerdo de la\u00a0publicidad de veh\u00edculos de alta gama\u00a0y de analizar la imagen de marca, el posicionamiento, el recuerdo publicitario y los atributos. Adem\u00e1s, tambi\u00e9n se detiene en los aspectos que se valoran en la compra de un veh\u00edculo de alta gama y la consideraci\u00f3n de compra [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/posicionamiento-marcas-premium-en-sector-automocion\/\" \/>\n<meta property=\"og:site_name\" content=\"Adevinta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/adevinta\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/01\/Captura-de-pantalla-2019-12-12-a-las-10.41.37-1024x531.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"531\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/posicionamiento-marcas-premium-en-sector-automocion\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/posicionamiento-marcas-premium-en-sector-automocion\\\/\",\"name\":\"Posicionamiento de marcas premium en el sector de la automoci\u00f3n - 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