{"id":414003,"date":"2022-02-23T07:27:38","date_gmt":"2022-02-23T07:27:38","guid":{"rendered":"https:\/\/adevinta.es\/?post_type=story&amp;p=14003"},"modified":"2022-02-23T07:27:38","modified_gmt":"2022-02-23T07:27:38","slug":"roman-campa-participa-adobe-forum-experience","status":"publish","type":"press","link":"https:\/\/adevinta.com\/es\/notas-de-prensa\/roman-campa-participa-adobe-forum-experience\/","title":{"rendered":"Rom\u00e1n Campa, CEO de Adevinta Spain, participa en el Adobe Forum Experience"},"content":{"rendered":"<p><strong>Barcelona, 23 de febrero.<\/strong> La compa\u00f1\u00eda de software Adobe ha celebrado su jornada m\u00e1s representativa para clientes y comunidad, el <strong>Adobe Forum Experience<\/strong>, en la que el CEO de Adevinta Spain, Rom\u00e1n Campa, ha sido uno de los protagonistas. En una Keynote junto al Country Leader en Adobe Ib\u00e9rica, Campa ha repasado las <strong>nuevas tendencias en el sector de los marketplaces<\/strong> tras la pandemia, con la aceleraci\u00f3n de la digitalizaci\u00f3n como tel\u00f3n de fondo.<\/p>\n<p><em>\u201cLo que estamos viendo es que el mercado ha cambiado y los consumidores tambi\u00e9n, \u00a0ahora conf\u00edan igual en tiendas f\u00edsicas y online. Esa barrera que hab\u00eda antes de la pandemia ha desaparecido\u201d<\/em>.<\/p>\n<p>Ahora, el presente de los marketplaces pasa por la <strong>oferta infinita, la necesidad de personalizaci\u00f3n, la inmediatez y la transaccionalidad<\/strong>:<\/p>\n<p><em>\u201cLos marketplaces tienen que dejar de ser puros escaparates, dejar de poner en contacto a vendedores con compradores para permitirles cerrar esos acuerdos\u201d.<\/em><\/p>\n<p>Y precisamente la transaccionalidad tiene que derivar hacia los <strong>servicios<\/strong> y la <strong>ampliaci\u00f3n de la experiencia de los usuarios<\/strong> en nuestras plataformas. Esta ser\u00e1 una de las claves del futuro del sector, junto a la <strong>sostenibilidad<\/strong> y la <strong>tecnolog\u00eda<\/strong>:<\/p>\n<p><em>\u201cTenemos que estar donde el usuario se mueve y encuentra soluciones. La tecnolog\u00eda avanzar\u00e1 y seremos exitosos si somos capaces de migrar con el usuario y con su confianza\u201d.<\/em><\/p>\n<h4>Innovaci\u00f3n y talento, hoja de ruta de Adevinta Spain<\/h4>\n<p>La forma en que la compa\u00f1\u00eda propietaria de <a href=\"http:\/\/fotocasa.es\">Fotocasa<\/a>, <a href=\"http:\/\/habitaclia.com\">habitaclia<\/a>, <a href=\"http:\/\/infojobs.net\">InfoJobs<\/a>, <a href=\"http:\/\/coches.net\">coches.net<\/a>, <a href=\"http:\/\/motos.net\">motos.net<\/a> y <a href=\"http:\/\/milanuncios.com\">Milanuncios<\/a> afrontar\u00e1 todos estos retos es apalanc\u00e1ndose en la<strong> innovaci\u00f3n<\/strong> y en el <strong>talento<\/strong>. Seg\u00fan Campa:<\/p>\n<p><em>\u201cEn un futuro hablamos de econom\u00eda colaborativa y de empresas colaborativas. las empresas eg\u00f3latras que se miren solo su ombligo no tendr\u00e1n \u00e9xito. Tenemos que entender la innovaci\u00f3n incluyendo el ecosistema, ya sea porque hacemos crecer el ecosistema, porque trabajamos con startups del ecosistema\u2026\u201d<\/em><\/p>\n<p><em>\u201cEstamos participando, por ejemplo, en iniciativas como Bcn Inclusive Coding, para crear 10.000 nuevos perfiles digitales en los pr\u00f3ximos 10 a\u00f1os precisamente y abastecer empresas como la nuestra, que tenemos dificultades para crecer al ritmo de nuestro business plan porque hay una competencia feroz por el talento\u201d.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcelona, 23 de febrero. La compa\u00f1\u00eda de software Adobe ha celebrado su jornada m\u00e1s representativa para clientes y comunidad, el Adobe Forum Experience, en la que el CEO de Adevinta Spain, Rom\u00e1n Campa, ha sido uno de los protagonistas. En una Keynote junto al Country Leader en Adobe Ib\u00e9rica, Campa ha repasado las nuevas tendencias [&hellip;]<\/p>\n","protected":false},"featured_media":214092,"template":"","press_subjects":[],"press_keywords":[],"press-category":[],"class_list":["post-414003","press","type-press","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rom\u00e1n Campa, CEO de Adevinta Spain, participa en el Adobe Forum Experience - Adevinta %<\/title>\n<meta name=\"description\" content=\"Rom\u00e1n Campa, CEO de Adevinta Spain, participa en el Adobe Forum Experience Rom\u00e1n Campa participa en el Adobe Forum Experience\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/notas-de-prensa\/roman-campa-participa-adobe-forum-experience\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rom\u00e1n Campa participa en el Adobe Forum Experience\" \/>\n<meta property=\"og:description\" content=\"El CEO de Adevinta Spain ha repasado las nuevas tendencias en el sector de los marketplaces tras la pandemia, con la aceleraci\u00f3n de la digitalizaci\u00f3n como tel\u00f3n de fondo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adevinta.com\/es\/notas-de-prensa\/roman-campa-participa-adobe-forum-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Adevinta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/adevinta\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/02\/Roman-en-Adobe-Forum-Experience-1-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Rom\u00e1n Campa participa en el Adobe Forum Experience\" \/>\n<meta name=\"twitter:description\" content=\"El CEO de Adevinta Spain ha repasado las nuevas tendencias en el sector de los marketplaces tras la pandemia, con la aceleraci\u00f3n de la digitalizaci\u00f3n como tel\u00f3n de fondo\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/02\/Roman-en-Adobe-Forum-Experience-1.png\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/notas-de-prensa\\\/roman-campa-participa-adobe-forum-experience\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/notas-de-prensa\\\/roman-campa-participa-adobe-forum-experience\\\/\",\"name\":\"Rom\u00e1n Campa, CEO de Adevinta Spain, participa en el Adobe Forum Experience - 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