{"id":412623,"date":"2017-09-20T00:00:00","date_gmt":"2017-09-20T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/schibsted-spain-lanza-la-programmatic-university-y-estrena-su-nueva-web-de-publicidad"},"modified":"2017-09-20T00:00:00","modified_gmt":"2017-09-20T00:00:00","slug":"schibsted-spain-lanza-la-programmatic-university-y-estrena-su-nueva-web-de-publicidad","status":"publish","type":"press","link":"https:\/\/adevinta.com\/es\/notas-de-prensa\/schibsted-spain-lanza-la-programmatic-university-y-estrena-su-nueva-web-de-publicidad\/","title":{"rendered":"Schibsted Spain lanza la Programmatic University y estrena su nueva web de publicidad"},"content":{"rendered":"<p><strong><em>La Schibsted Programmatic University, online, busca ofrecer formaci\u00f3n continua en el sector de la publicidad a los clientes de la compa\u00f1\u00eda desde una plataforma integrada en un nuevo espacio online dedicado a esta \u00e1rea.<\/em><\/strong><\/p>\n<p>Schibsted Spain ha presentado hoy su nueva formaci\u00f3n dirigida a sus clientes, <a href=\"https:\/\/www.schibsted.es\/programmatic-university\/\">la Programmatic University<\/a>, una plataforma en la que expertos imparten mediante v\u00eddeos y material did\u00e1ctico un curso orientado a este sector. La compa\u00f1\u00eda ha ideado esta herramienta educativa para ofrecer formaci\u00f3n continua a sus clientes para que puedan aprovechar sus espacios publicitarios de manera m\u00e1s eficiente.<\/p>\n<p>\u201cDesde Schibsted hemos detectado la necesidad de recibir m\u00e1s formaci\u00f3n sobre program\u00e1tica, una modalidad de compra de publicidad on line que est\u00e1 consolid\u00e1ndose cada vez m\u00e1s en nuestro pa\u00eds\u201d, explica el Director Comercial de Advertising, Yago Sosa. \u201cEl objetivo de la Programmatic University es que nuestros clientes conozcan, de primera mano, todas las posibilidades del entorno de la program\u00e1tica, entiendan todos los procesos que intervienen en la compra program\u00e1tica de la publicidad y que tengan las herramientas suficientes para poder crear campa\u00f1as m\u00e1s eficientes en un sector que se encuentra en constante evoluci\u00f3n\u201d, a\u00f1ade.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3235\" src=\"\/wp-content\/uploads\/2017\/09\/programmatic2-2.jpg\" alt=\"\" width=\"1780\" height=\"570\" \/>\n<p>&nbsp;<\/p>\n<p><strong>M\u00e1s informaci\u00f3n sobre la Schibsted Programmatic University <a href=\"https:\/\/www.schibsted.es\/schibsted-spain-presenta-la-programmatic-university\/\">aqu\u00ed<\/a>.<\/strong><\/p>\n<h2><strong>Nueva web para el sector<\/strong><\/h2>\n<p>La plataforma de la Programmatic University est\u00e1 integrada dentro de <a href=\"https:\/\/www.schibsted.es\/publicidad\/\">la nueva web de Publicidad de Schibsted Spain<\/a>, estrenada para la ocasi\u00f3n. La compa\u00f1\u00eda ha creado una secci\u00f3n llamada \u201cPublicidad\u201d para poder comunicarse con los clientes y hacerse eco en sus redes sociales de todas las novedades que ofrece en Publicidad y Program\u00e1tica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Schibsted Programmatic University, online, busca ofrecer formaci\u00f3n continua en el sector de la publicidad a los clientes de la compa\u00f1\u00eda desde una plataforma integrada en un nuevo espacio online dedicado a esta \u00e1rea. Schibsted Spain ha presentado hoy su nueva formaci\u00f3n dirigida a sus clientes, la Programmatic University, una plataforma en la que expertos [&hellip;]<\/p>\n","protected":false},"featured_media":112624,"template":"","press_subjects":[],"press_keywords":[],"press-category":[],"class_list":["post-412623","press","type-press","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Schibsted Spain lanza la Programmatic University y estrena su nueva web de publicidad - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/notas-de-prensa\/schibsted-spain-lanza-la-programmatic-university-y-estrena-su-nueva-web-de-publicidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schibsted Spain lanza la Programmatic University y estrena su nueva web de publicidad\" \/>\n<meta property=\"og:description\" content=\"La Schibsted Programmatic University, online, busca ofrecer formaci\u00f3n continua en el sector de la publicidad a los clientes de la compa\u00f1\u00eda desde una plataforma integrada en un nuevo espacio online dedicado a esta \u00e1rea. 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