{"id":412533,"date":"2015-06-17T00:00:00","date_gmt":"2015-06-17T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/the-customer-journey-tema-central-del-primer-schibsted-meeting"},"modified":"2015-06-17T00:00:00","modified_gmt":"2015-06-17T00:00:00","slug":"the-customer-journey-tema-central-del-primer-schibsted-meeting","status":"publish","type":"press","link":"https:\/\/adevinta.com\/es\/notas-de-prensa\/the-customer-journey-tema-central-del-primer-schibsted-meeting\/","title":{"rendered":"The customer journey, tema central del primer Schibsted Meeting"},"content":{"rendered":"<p>Schibsted Spain ha organizado el primer <strong>Schibsted Meeting<\/strong>, un encuentro para compartir experiencias y claves de \u00e9xito sobre distintos temas relacionados con el marketing y la publicidad.<\/p>\n<p>La tem\u00e1tica del primer encuentro, celebrado ayer en Madrid, ha sido el <em><strong>customer journey<\/strong><\/em>. Para ello, contamos con tres ponentes de muy alto nivel profesional:<\/p>\n<ul>\n<li><strong>Miguel \u00c1ngel Orbaneja<\/strong>, media manager de IKEA Espa\u00f1a<\/li>\n<li><strong>Florian Fellner<\/strong>, communications manager de KIA Motors Iberia<\/li>\n<li><strong>Manuel G\u00f3mez Girona<\/strong>, director de generaci\u00f3n de Leads de Securitas Direct Espa\u00f1a<\/li>\n<\/ul>\n<p>La ponencia de Manuel G\u00f3mez Girona trat\u00f3 sobre c\u00f3mo es la navegaci\u00f3n del usuario seg\u00fan su personalidad. Florian Fellner dedic\u00f3 su ponencia a c\u00f3mo relacionarse con el usuario y la medici\u00f3n de su comportamiento. Y por \u00faltimo, pero no menos importante, Miguel \u00c1ngel Orbaneja nos habl\u00f3 sobre los <em>touchpoints<\/em> del customer journey y sus barreras.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1840 size-large\" src=\"https:\/\/www.schibsted.es\/wp-content\/uploads\/2015\/07\/IMG_0941-1365x1024.jpg\" alt=\"Schibsted Meeting customer jouney\" width=\"750\" height=\"563\" \/>\n<p>Al finalizar\u00a0las ponencias, hubo una extensa ronda de preguntas donde los asistentes, directores de comunicaci\u00f3n, marketing y media managers, pudieron compartir con los ponentes sus inquietudes. Entre los asistentes, contamos tambi\u00e9n con la presencia de medios de comunicaci\u00f3n del sector, como Marketing Directo, quien publica una rese\u00f1a del encuentro que puedes leer <a href=\"http:\/\/www.marketingdirecto.com\/actualidad\/publicidad\/realmente-le-preocupa-la-experiencia-del-usuario-vigile-que-su-publicidad-no-sea-demasiado-intrusiva\/\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed.<\/a><\/p>\n<p>Los Schibsted Meetings son una forma nueva de <strong>compartir experiencias con clientes<\/strong> y conocer en profundidad sus necesidades. \u201cQueremos trabajar de la mano con las marcas y qu\u00e9 mejor forma de hacerlo que compartiendo su visi\u00f3n y experiencia\u201d, comentan los organizadores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Schibsted Spain ha organizado el primer Schibsted Meeting, un encuentro para compartir experiencias y claves de \u00e9xito sobre distintos temas relacionados con el marketing y la publicidad. La tem\u00e1tica del primer encuentro, celebrado ayer en Madrid, ha sido el customer journey. Para ello, contamos con tres ponentes de muy alto nivel profesional: Miguel \u00c1ngel Orbaneja, [&hellip;]<\/p>\n","protected":false},"featured_media":207657,"template":"","press_subjects":[],"press_keywords":[],"press-category":[],"class_list":["post-412533","press","type-press","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The customer journey, tema central del primer Schibsted Meeting - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/notas-de-prensa\/the-customer-journey-tema-central-del-primer-schibsted-meeting\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The customer journey, tema central del primer Schibsted Meeting\" \/>\n<meta property=\"og:description\" content=\"Schibsted Spain ha organizado el primer Schibsted Meeting, un encuentro para compartir experiencias y claves de \u00e9xito sobre distintos temas relacionados con el marketing y la publicidad. La tem\u00e1tica del primer encuentro, celebrado ayer en Madrid, ha sido el customer journey. Para ello, contamos con tres ponentes de muy alto nivel profesional: Miguel \u00c1ngel Orbaneja, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adevinta.com\/es\/notas-de-prensa\/the-customer-journey-tema-central-del-primer-schibsted-meeting\/\" \/>\n<meta property=\"og:site_name\" content=\"Adevinta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/adevinta\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adevinta.com\/wp-content\/uploads\/2021\/12\/SchibstedMeeting_Ponentes_main_photo_news_610x285-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"610\" \/>\n\t<meta property=\"og:image:height\" content=\"285\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/notas-de-prensa\\\/the-customer-journey-tema-central-del-primer-schibsted-meeting\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/notas-de-prensa\\\/the-customer-journey-tema-central-del-primer-schibsted-meeting\\\/\",\"name\":\"The customer journey, tema central del primer Schibsted Meeting - Adevinta\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/notas-de-prensa\\\/the-customer-journey-tema-central-del-primer-schibsted-meeting\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/notas-de-prensa\\\/the-customer-journey-tema-central-del-primer-schibsted-meeting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/SchibstedMeeting_Ponentes_main_photo_news_610x285-2.jpg\",\"datePublished\":\"2015-06-17T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/notas-de-prensa\\\/the-customer-journey-tema-central-del-primer-schibsted-meeting\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adevinta.com\\\/es\\\/notas-de-prensa\\\/the-customer-journey-tema-central-del-primer-schibsted-meeting\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/notas-de-prensa\\\/the-customer-journey-tema-central-del-primer-schibsted-meeting\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/SchibstedMeeting_Ponentes_main_photo_news_610x285-2.jpg\",\"contentUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/SchibstedMeeting_Ponentes_main_photo_news_610x285-2.jpg\",\"width\":610,\"height\":285},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/notas-de-prensa\\\/the-customer-journey-tema-central-del-primer-schibsted-meeting\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Historias\",\"item\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The customer journey, tema central del primer Schibsted Meeting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\",\"name\":\"Adevinta\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adevinta.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#organization\",\"name\":\"Adevinta\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/adevinta_logo_blue.png\",\"contentUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/adevinta_logo_blue.png\",\"width\":7680,\"height\":4320,\"caption\":\"Adevinta\"},\"image\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/adevinta\\\/\",\"https:\\\/\\\/www.instagram.com\\\/adevintalife\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The customer journey, tema central del primer Schibsted Meeting - Adevinta","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adevinta.com\/es\/notas-de-prensa\/the-customer-journey-tema-central-del-primer-schibsted-meeting\/","og_locale":"es_ES","og_type":"article","og_title":"The customer journey, tema central del primer Schibsted Meeting","og_description":"Schibsted Spain ha organizado el primer Schibsted Meeting, un encuentro para compartir experiencias y claves de \u00e9xito sobre distintos temas relacionados con el marketing y la publicidad. La tem\u00e1tica del primer encuentro, celebrado ayer en Madrid, ha sido el customer journey. Para ello, contamos con tres ponentes de muy alto nivel profesional: Miguel \u00c1ngel Orbaneja, [&hellip;]","og_url":"https:\/\/adevinta.com\/es\/notas-de-prensa\/the-customer-journey-tema-central-del-primer-schibsted-meeting\/","og_site_name":"Adevinta","article_publisher":"https:\/\/www.linkedin.com\/company\/adevinta\/","og_image":[{"width":610,"height":285,"url":"https:\/\/adevinta.com\/wp-content\/uploads\/2021\/12\/SchibstedMeeting_Ponentes_main_photo_news_610x285-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adevinta.com\/es\/notas-de-prensa\/the-customer-journey-tema-central-del-primer-schibsted-meeting\/","url":"https:\/\/adevinta.com\/es\/notas-de-prensa\/the-customer-journey-tema-central-del-primer-schibsted-meeting\/","name":"The customer journey, tema central del primer Schibsted Meeting - Adevinta","isPartOf":{"@id":"https:\/\/adevinta.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adevinta.com\/es\/notas-de-prensa\/the-customer-journey-tema-central-del-primer-schibsted-meeting\/#primaryimage"},"image":{"@id":"https:\/\/adevinta.com\/es\/notas-de-prensa\/the-customer-journey-tema-central-del-primer-schibsted-meeting\/#primaryimage"},"thumbnailUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2021\/12\/SchibstedMeeting_Ponentes_main_photo_news_610x285-2.jpg","datePublished":"2015-06-17T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/adevinta.com\/es\/notas-de-prensa\/the-customer-journey-tema-central-del-primer-schibsted-meeting\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adevinta.com\/es\/notas-de-prensa\/the-customer-journey-tema-central-del-primer-schibsted-meeting\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/adevinta.com\/es\/notas-de-prensa\/the-customer-journey-tema-central-del-primer-schibsted-meeting\/#primaryimage","url":"https:\/\/adevinta.com\/wp-content\/uploads\/2021\/12\/SchibstedMeeting_Ponentes_main_photo_news_610x285-2.jpg","contentUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2021\/12\/SchibstedMeeting_Ponentes_main_photo_news_610x285-2.jpg","width":610,"height":285},{"@type":"BreadcrumbList","@id":"https:\/\/adevinta.com\/es\/notas-de-prensa\/the-customer-journey-tema-central-del-primer-schibsted-meeting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adevinta.com\/es\/"},{"@type":"ListItem","position":2,"name":"Historias","item":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/"},{"@type":"ListItem","position":3,"name":"The customer journey, tema central del primer Schibsted Meeting"}]},{"@type":"WebSite","@id":"https:\/\/adevinta.com\/es\/#website","url":"https:\/\/adevinta.com\/es\/","name":"Adevinta","description":"","publisher":{"@id":"https:\/\/adevinta.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adevinta.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/adevinta.com\/es\/#organization","name":"Adevinta","url":"https:\/\/adevinta.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/adevinta.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/adevinta_logo_blue.png","contentUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/adevinta_logo_blue.png","width":7680,"height":4320,"caption":"Adevinta"},"image":{"@id":"https:\/\/adevinta.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/adevinta\/","https:\/\/www.instagram.com\/adevintalife\/"]}]}},"_links":{"self":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/press\/412533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/press"}],"about":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/types\/press"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/media\/207657"}],"wp:attachment":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/media?parent=412533"}],"wp:term":[{"taxonomy":"press_subjects","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/press_subjects?post=412533"},{"taxonomy":"press_keywords","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/press_keywords?post=412533"},{"taxonomy":"press-category","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/press-category?post=412533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}