{"id":621010,"date":"2024-06-06T11:06:16","date_gmt":"2024-06-06T09:06:16","guid":{"rendered":"https:\/\/adevinta.com\/?page_id=621010"},"modified":"2024-06-14T13:00:16","modified_gmt":"2024-06-14T11:00:16","slug":"pulso-digital","status":"publish","type":"page","link":"https:\/\/adevinta.com\/es\/sala-de-prensa\/pulso-digital\/","title":{"rendered":"Pulso Digital"},"content":{"rendered":"<div class=\"block hero hero--bg-primary hero--bg-type--image hero--bg-image-right\">\n\t<div class=\"container\">\n\t\t<div class=\"hero__content\">\n\t\t\t\n\t\t\t\t\t\t\t<h1 class=\"\">\n\t\t\t\t\tPulso Digital\t\t\t\t<\/h1>\n\t\t\t\n\t\t\t<p>Informe sobre la evoluci\u00f3n y las tendencias del consumo digital<\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"hero__bg-image-wrapper\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/advertising-trends.jpg\" class=\"hero__bg-image\" alt=\"\" srcset=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/advertising-trends.jpg 1920w, https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/advertising-trends-300x169.jpg 300w, https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/advertising-trends-1024x576.jpg 1024w, https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/advertising-trends-768x432.jpg 768w, https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/advertising-trends-1536x864.jpg 1536w, https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/advertising-trends-650x365.jpg 650w, https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/advertising-trends-500x281.jpg 500w\" \/>\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"container pixel-container\">\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"block toptask bg--dark\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"task\">\n\t\t\t\t<p><a href=\"https:\/\/adevinta.com\/es\/quienes-somos\/\"><em>Quienes<\/em><\/a> somos<\/p>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"task\">\n\t\t\t\t<p>Nuestras <a href=\"https:\/\/adevinta.com\/es\/marcas\/\"><em>Marcas<\/em><\/a><\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"block image-content bg--neutral-black text--right\">\n\t<div class=\"container\">\n\t\t<div class=\"image-content__content\">\n\t\t\t<p>8 de cada 10 personas compran online para ahorrar ante el actual contexto inflacionista<br \/>\nLa tercera edici\u00f3n de Pulso Digital de Adevinta, Informe sobre la evoluci\u00f3n y las tendencias en los h\u00e1bitos de consumo analiza el consumo online en un momento de subida generalizada de precios debido a la inflaci\u00f3n.<\/p>\n<p><a class=\"button-ghost-light\" href=\"https:\/\/adevinta.com\/es\/notas-de-prensa\/pulso-digital-adevinta-2022\/\">Ver comunicado de prensa<\/a><\/p>\n\t\t<\/div>\n\t\t<div class=\"image-content__image-wrap\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/06\/Mobility_chargingstation-e1717675768230-2000x1125.jpg\" class=\"image-content__image\" alt=\"\" srcset=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/06\/Mobility_chargingstation-e1717675768230-2000x1125.jpg 2000w, https:\/\/adevinta.com\/wp-content\/uploads\/2024\/06\/Mobility_chargingstation-e1717675768230-650x365.jpg 650w\" \/>\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div\n\tclass=\"block content content--cols-1 bg--secondary-200 content--arrange-half\"\n\tstyle=\"--cols: 1\">\n\t<div class=\"container--small\">\n\t\t\t\t\t<div class=\"content__column\">\n\t\t\t\t\t\t\t\t\t<div class=\"content__type--text space-content\">\n\t\t\t\t\t\t<h4>1. Pulso Digital de Adevinta 2022 &#8211; El consumo online en 2022<\/h4>\n<p>El ecommerce creci\u00f3 de forma significativa en 2022. Un a\u00f1o que se cerr\u00f3 con la mayor inflaci\u00f3n de los \u00faltimos 35 a\u00f1os.<\/p>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/QNxMgrNhhlI?si=P4oySrPV4Y72Uvls\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"content__type--text space-content\">\n\t\t\t\t\t\t<h4>2. Pulso Digital Adevinta 2022 &#8211; Principales datos<\/h4>\n<p>La tercera edici\u00f3n de Pulso Digital de Adevinta ofrece una radiograf\u00eda sobre la evoluci\u00f3n del comercio online en 2022 y las previsiones para 2023.<\/p>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AUqQ8JXu1xA?si=hfhv4GaHDfmuzJo4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"content__type--text space-content\">\n\t\t\t\t\t\t<h4>3. Pulso Digital de Adevinta 2022 &#8211; La sostenibilidad en el comercio online<\/h4>\n<p>Pulso Digital de Adevinta refleja que 6 de cada 10 personas consideran la sostenibilidad como un motivo de peso a la hora de vender online, ya que la compraventa de productos de segunda mano ayuda a reducir la fabricaci\u00f3n de productos nuevos y fomenta la econom\u00eda circular.<\/p>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/o7LArijUZYc?si=16-cNKQIytVmCoty\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"content__type--text space-content\">\n\t\t\t\t\t\t<h4>4. Pulso Digital de Adevinta 2022 &#8211; Previsiones de compra y venta online para 2023<\/h4>\n<p>Este a\u00f1o contin\u00faa la incertidumbre econ\u00f3mica, influenciada en gran medida por el contexto socioecon\u00f3mico internacional. En Pulso Digital de Adevinta analizamos c\u00f3mo afectar\u00e1 al consumo en el canal online.<\/p>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/hLXt-Nxqx3c?si=8rLxJzD7Tgjlu8BG\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"content__type--text space-content\">\n\t\t\t\t\t\t<h4>5. Pulso Digital de Adevinta 2022 &#8211; Principales tendencias en el sector de los marketplaces<\/h4>\n<p>En Pulso Digital de Adevinta ponemos foco en las nuevas tendencias del ecommerce y en cu\u00e1les son las preferencias que tienen los y las consumidoras cuando adquieren bienes y servicios en los marketplaces digitales.<\/p>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/_cEU9dr_lwE?si=-PtIIQ0kHrd787G9\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"block downloads bg--blank downloads--enriched downloads--image-left\">\n\t<div class=\"container\">\n\t\t\n\t\t\t\t\t<div\n\t\t\t\tdata-year=\"2022\"\n\t\t\t\tclass=\"downloads__item active\">\n\t\t\t\t\t\t\t\t\t\t<figure 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tab)\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div\n\t\t\t\tdata-year=\"2021\"\n\t\t\t\tclass=\"downloads__item active\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"downloads__image\">\n\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/06\/Pulso-Digital-2022.png\"\n\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\t\tclass=\"downloads__image-src\"\n\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\n\t\t\t\t<div class=\"downloads__content\">\n\t\t\t\t\t<h2 class=\"downloads__title\">\n\t\t\t\t\t\tPulso Digital 2021\t\t\t\t\t<\/h2>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"downloads__list\" data-id=\"621050\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"downloads__list-item\">\n\t\t\t\t\t\t\t\t\t<span class=\"downloads__icon\">\n\t\t\t\t\t\t\t\t\t\t<?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg 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